Unless you are super lucky, it takes some human effort to achieve anything with generative AI. Crafting the prompt takes a while (usually a few iterations) and experience helps enormously. Any details you fail to specify may come out as random nonsense. Even when you get the prompt “right”, it might take a few goes before it comes out as you want it to. I wasted most of my free startup credits because I didn’t know what I was doing. I’ve found image=>video MUCH easier to control than text=>video.
I spent a surprising amount of time making my prompts mean the same while being shorter, as there’s a character count cap, so fitting everything you need to say can be tricky. You also need an awareness of how much action or movement can be achieved in the number of seconds you choose to generate.
There’s definitely a skillset to it.
Also, so I’m acutely aware that we are still essentially in the early days of this tech being available to the public. It will get better, and it’s not going away. I think of it like computers replacing typewriters, silent movies progressing to sound, broadcasting’s far-reaching effects on live productions. You don’t have to like the technology, and where it is now may not be the same as where it goes over the next few years, but it’s here and we either get involved or get left behind.